AYC Partner Business
WOW General & Trading
109–111 Nicholson Street, Footscray — a hub for community, culture, and youth opportunity.
WOW General & Trading is a proudly African-owned business in Footscray, Melbourne. More than a store, WOW is a community anchor — offering retail, wholesale, travel, money transfer, cargo, and disability support services, while providing hands-on training pathways that launch African youth into real careers.
Get in TouchOur Story
About WOW General & Trading
WOW General & Trading is an African-owned business located at 109–111 Nicholson Street, Footscray VIC 3011. The store serves Melbourne's African community with a wide range of everyday goods, authentic African products, and a welcoming environment that feels like home.
WOW offers far more than retail. Their services span retail and wholesale, meat export, travel agent ticketing, money exchange and international transfer, sea freight and air cargo, and disability support services through Yessupport Care Pty Ltd — making WOW a genuine one-stop hub for the community.
Through its partnership with African Youth Collective, WOW General & Trading is building a direct bridge between community and employment — giving young Africans in Melbourne's west a real, supported pathway into the workforce.
What We Offer
Our Services
Retail & Wholesale Shop
Meat Export
Travel Agent — Tickets
Money Exchange & Transfer
Cargo: Sea Freight & Air Freight
Yessupport Care Pty Ltd — Disability Support Services
On-the-Job Learning
Youth Training & Employment Pathway
WOW General & Trading offers structured, on-the-job training for African youth ready to build their careers. Trainees gain real experience in a real business — developing the confidence, skills, and work history that open doors to employment.
Customer Service
Learn how to greet, assist, and build lasting relationships with customers — the foundation of every retail and corporate role.
Stock & Inventory Management
Understand how products are received, stored, tracked, and managed — essential skills for logistics, retail, and operations careers.
Cash Handling & POS Systems
Gain hands-on experience with point-of-sale systems, cash handling, and end-of-day reconciliation in a live retail environment.
Store Presentation
Learn visual merchandising, cleanliness standards, and how to maintain a professional, welcoming retail environment.
Professional Communication
Build professional communication habits — with customers, colleagues, and management — that transfer directly to any workplace.
Work Readiness
Develop punctuality, reliability, and workplace etiquette — the soft skills every employer looks for across every industry.
Find Us
Visit WOW General & Trading
Address
109–111 Nicholson Street, Footscray VIC 3011
Phone
03 7075 9888Mobile / WhatsApp
+61 488 130 000Website
www.wowshoppingcentre.comContact Person
Alex — General Manager
A Partnership Rooted in Community
WOW General & Trading and African Youth Collective share a common belief: that African youth in Melbourne deserve real opportunities, not just good intentions. This partnership connects AYC's community programs with WOW's on-the-ground training pathway — giving young people a clear, supported route from community to career.
Learn about AYC's ProgramsInterested in Training at WOW?
If you are an African young person looking to build your skills and take your first step into the workforce, reach out to AYC and we will connect you with WOW General & Trading.
Get in Touch with AYC